Account & Data Deletion

Segment allows you to delete specific data relating to an individual end user, all data from associated with a source, all data related to a Unify space, or all data in your entire workspace.

Delete individual user data

To delete the data for an individual user from you workspace, follow the instructions on the User Deletion and Suppression page.

Delete data from a source

To delete the data for an entire source, email the Customer Success team (friends@segment.com) to create a support ticket. In your email to Customer Success, include the following information:

• Your workplace slug
• The source from which you’d like to delete data
• The time frame for the data you’d like to delete*

*Due to the way Segment stores data internally, source-level deletions can only be scoped to one day in granularity. Deletion requests for smaller time frames are not supported.

Remove a Unify space

You can remove a Unify space from your workspace by disabling it, which hides the space from the Segment UI, or by deleting it, which removes all data about that space from Segment’s servers. Disabled or deleted spaces do not count toward your Unify limits.

Disable a Unify space

Disabled spaces are not accessible from the Segment app UI, but all data from your space remains on Segment’s servers. Disabled spaces do not count toward your Unify space limit, and can be re-enabled by sending an email to the Customer Success team (friends@segment.com).

To disable a Unify space, email the Customer Success team (friends@segment.com) to create a support ticket. In your email to Customer Success, include the following information:

• Workspace slug
• Unify space ID

Delete a Unify space

Deleted spaces, and all data associated with a deleted space, are permanently removed from Segment’s servers. You cannot recover a deleted space.

(Optional) Remove Profiles Sync

If you enabled Profiles Sync on the Unify space you’d like to delete, you must first remove the Profiles Sync connection before deleting your Unify space.

To delete Profiles Sync:

1. From the Segment app, navigate to the Unify tab and select Profile Sync.
2. Select the Settings tab and click Delete warehouse.
3. Follow the prompts to confirm deletion.

To delete a Unify space, email the Customer Success team (friends@segment.com) to create a support ticket. In your email to Customer Success, include the following information:

• Workspace slug
• Unify space ID

Delete your workspace data

Workspace admins can delete all of the data associated with a workspace, including customer data.

To delete all data from one workspace:

1. Sign in to the Segment app, select the workspace you’d like to delete, and click Settings.
2. On the General Settings page, click the Delete Workspace button.
3. Follow the prompts on the pop-up to delete your workspace.

To delete data from all workspaces in which you have workspace admin permissions:

1. Sign in to the Segment app.
2. Navigate to the User Settings page.
3. Click the Delete Account button, located at the bottom of the page.
4. On the popup, enter your password and select Yep, delete my account anyway! to delete your account.

After you delete your workspace or account, Segment removes all data associated with each workspace within 30 days in a process called a complete data purge. For a data purge status update, email the Customer Success team (friends@segment.com).

If you do not delete your workspace after you stop using Segment, your data remains in Segment’s internal servers until you submit a written deletion request.

What is a complete data purge?

A complete data purge is the way Segment removes all workspace and customer data from internal servers across all product areas. To trigger a complete data purge, either delete your workspace or raise a support ticket with the Customer Success team by emailing (friends@segment.com). In your email to Customer Success, include either the slug or the ID of the workspace that you’d like to delete. Deletions related to data purges will not be forwarded to your connected third-party destinations or raw data destinations.